TrendSet Summer 2026: Munich Kicks Off the Autumn/Winter Order Season

A Fair Built for First Orders

Messe München once again became the meeting point for Europe's interiors and lifestyle trade this weekend, as TrendSet Summer 2026 opened its doors for three days of trend-scouting, networking, and early ordering ahead of the Autumn/Winter 2026/27 and festive season.

Now in its 127th edition, TrendSet is the first and largest summer order fair for interiors and lifestyle products in Germany, and the biggest trade event of its kind in the southern German-speaking region. Around 1,650 brands and collections from roughly 40 countries filled halls A1, A2, A3, B1 and B2 — connected halls spanning about 60,000 square meters at Messe München, one of the most modern exhibition venues in Europe.

The fair drew retailers, wholesalers, online sellers, and hospitality and gastronomy buyers from Germany and neighboring European markets, all looking to lock in their autumn, winter, and Christmas assortments before summer holidays absorb their order budgets.

The Season's Trend Motif: "The Luxury of Simplicity"

Each edition, TrendSet distills the coming season into a single trend motif that runs across all exhibition areas — giving exhibitors a compass for building their collections and giving buyers a shortcut through the fair's variety. For Autumn/Winter 2026/27, that motif is "The Luxury of Simplicity."

The concept centers on value, quality, origin, aesthetics and function as the season's defining forces: fine craftsmanship, soft silhouettes, muted palettes and evocative design. Alongside this quieter core, the fair also spotlighted a bolder counter-current — playful statement prints and cool retro motifs — plus a third, more unexpected direction: a futuristic, industrial-luxury aesthetic built on minimalist design language.

A Reworked Assortment Concept

TrendSet Summer 2026 introduced a restructured exhibition concept, organizing the entire fair into six clearer theme worlds — Home & Giving, Decoration & Handicrafts, Garden & Outdoor, Dining & Gourmet, Kids & Family, and Fashion & Jewelry — spanning nearly 40 product segments in total. The goal, according to organizers, was to make the show floor easier to navigate and more sales-oriented for buyers working against tight order plans.

Where the New Names Showed Up

Two specialized "Topic Areas" continued to serve as launchpads for newer and more niche players:

• TrendSet Newcomer, spotlighting young, local labels with handmade and sustainable products.

• TrendSet Bijoutex, dedicated to fashion jewelry, accessories, and beauty — notable for offering immediate order options, a format rarely seen elsewhere on the lifestyle-fair circuit.

• TrendSet Fine Arts, weaving contemporary art into the broader fair concept.

A genuine novelty this edition was the Faire Area in Hall B2 — a curated space created in partnership with Faire, the global online wholesale marketplace, presenting around a dozen brands making their TrendSet debut. Exhibitors there spanned home accessories, food and drink, beauty and wellness, stationery, and kids & baby products, including names such as Helio Ferretti, Yiayia & Friends, Gestalten, Zeller Present, Coudre Berlin, Magazin Minori, Werns, and Herr & Frau Hempel.

Beyond the Faire Area, a wider wave of first-time exhibitors used the show for their Munich debut, among them Büttenpapierfabrik Gmund, Giraffity, Image Land Deus, and Allgäuer Wanderimkerei from Germany; Cereria Pernici from Italy; Sence CPH; Tierra Zen from Spain; VWM Studio from Sweden; Peace of Mind. 925 Ltd. from the UK; Berger Feinste Confiserie from Austria; and Loopvis, Makorian, and VivelaFleur from the Netherlands.

Image of gold-colored earrings made from natural fibers in Brazil

A view of colorful candles but with artificial light

Laser engraved knives mounted on a stick

A view of a custom-designed knife stand with a woman's face in the background

A view of green and yellow containers made from eco-friendly materials

Dishes that contain pastel-like flavors of various teas, especially matcha.

An image of various types of peanuts, including various flavors, in glass containers.

Creative packaging for Italian spaghetti with male and female faces and hair

Image of necklace, bracelet, and earrings made from natural golden fibers

Why It Matters for Retail

TrendSet's July edition holds particular weight in the retail calendar: it is the first and largest opportunity for buyers to place autumn, winter, and Christmas orders — well ahead of the summer holiday lull that typically diverts order budgets elsewhere. About three-quarters of TrendSet's roughly 42,000 annual trade visitors come from the interiors and lifestyle trade across the DACH region and northern Italy, ranging from concept stores and gift shops to boutique and design hotels, alpine resorts, and qualified online retailers.

For exhibitors, that concentration of decision-makers — often just one or two people per company working the halls with a pre-built order plan — makes early, in-person order-taking the fair's central value proposition, on top of the trend inspiration on display.

Looking Ahead

With Summer 2026 wrapped up, the industry's next scheduled stop is TrendSet Winter 2027, running February 21–23, 2027, back at Messe München — continuing the fair's twice-yearly rhythm of setting the trend agenda six months ahead of each new season.